Business Data Analytics
Virginia Tech's 100% online graduate certificate in Business Data Analytics is offered by the online Master of Information Technology program (VT-MIT). This three-course certificate can be earned as a stand-alone credential or as part of the full degree program.
The Graduate Certificate in Business Data Analytics is designed to teach students the fundamentals of using data to make decisions in a business setting. Students will learn how to organize and manage databases in such a way that useful information can be extracted, analyzed, and visualized using analytics software. The program covers topics such as query optimization and business intelligence (e.g., using data for insights). The program also includes content on statistical computer modeling and decision models (e.g., paired comparison analysis, recognition-primed decision model) in a business context. Graduates will be prepared to use scientific methods, processes, and systems to provide information to guide organizational leaders in problem-solving and decision-making.
The curriculum requires coursework to teach students to write data queries for different types of databases and analyses. The coursework covers using predictive analytic techniques to provide data insights (e.g., consumer buying behavior). Students will learn the applicability of decision models commonly used in the business setting. Students will gain an understanding of how to organize, store, and analyze data collected from business activities.
9 credit hours of graduate level courses:
- ACIS 5524: Advanced Database Management Systems (3 credits)
- BIT 5524: Introduction to Business Intelligence and Analytics (3 credits)
- BIT 5534: Applied Business Intelligence and Analytics (3 credits)